Descuento Libre Acquires
Another Latino Daily Deal Site
Establishes Partnerships
to Serve Hispanics in Over 70 North American Markets
AUSTIN,
Texas, Jan. 18, 2012 /PRNewswire via COMTEX/ -- Last month, Latino daily deal
site Descuento Libre acquired Mi Cupon Del Dia, a Miami based competitor, just
a couple months after acquiring Los Angeles based deal site Groupacho. Since
Descuento Libre's test market launch in Austin, Chicago, and Mexico City in
March 2011, the lean high-growth startup has been optimizing strategies and
developing partnerships to best serve Hispanic consumers in both the U.S. and
Mexico with relevant deals, content, mediums and marketing messages -- in
English and Spanish. As of January 2012, Descuento Libre officially launched in
over 70 additional markets in the U.S. and Mexico.
The
acquisition of Mi Cupon Del Dia enabled Descuento Libre to quickly expand its
offerings to Miami's large Latino market."Acquiring Mi Cupon Del Dia
allowed Descuento Libre to tap into the Hispanic community in Miami without
reinventing the wheel. The Hispanic deal site is a new concept in the
e-commerce market, so collaborations are key to standing out amongst the
hundreds of mass-market deal sites that have sprouted since Groupon launched
nearly three years ago," said Boris Portman, CEO and Founder of Descuento
Libre.
U.S.
Hispanics are a fast-growing, complex, and still underserved demographic, with
a broad range of cultural roots, ages, interests, and acculturation, so
Descuento Libre combines an interesting mix of traditional media and online
marketing to reach this audience. In addition to strategic partnerships that
allow expansion into new markets, the deal site has also established media
partnerships -- including alliances with bloggers in the LasBlogueras.com
network -- to create brand awareness among Hispanics.
In
Chicago, Descuento Libre works with ViveloHoy.com of the Chicago Tribune
Newspaper to advertise deals locally through print and web. In Austin,
Descuento Libre partnered with national radio celebrity, El Chulo de la Manana,
on Fiesta Mexicana 97.1 FM to publicize its brand and educate Hispanic
consumers about using deal sites to save money. Nationally, Descuento Libre
will continue to work with Latino-focused websites, and in the next several
months will be announcing additional key partnerships, including affiliations
with nonprofit organizations. Descuento Libre recently partnered with
inova.com.mx, the leader in informational sales in Mexico.
In
addition to providing Descuento Libre with a rich variety of deals, the
partnership also enhances its marketing reach. As Descuento Libre continues to
develop its national presence in the U.S. and Mexico, it will offer a mix of
local Hispanic-flavor deals and deals with mass-market appeal. In addition, it has
launched the multiple deal feature, as well as online coupons for daily
consumer goods such as groceries, so customers have more deal variety on any
given day.
Descuento
Libre is also developing and testing SMS and rich mobile features that will be
rolled out during Q1 2012. Hispanics, in many ways, behave similarly to the
mass market -- the key is in communicating with them both via appropriate
language and cultural messaging.
SOURCE: Descuento Libre
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