Wednesday, August 17, 2011

Lowe's launches website En Espanol

Spanish language website offers purchasing functionality, How-To articles and Lowe's Creative Ideas projects to Hispanic customers

MOORESVILLE, N.C. -- Lowe's Companies, Inc. announced the launch of en Espanol. The Spanish language option enhances Lowe's ability to meet the needs and expectations of Hispanic consumers by providing a seamless, simple experience wherever and whenever they shop. Customers can access the Spanish version of the web site by visiting

"Our No. 1 priority at Lowe's is to ensure our customers have the best possible experience shopping with us, whether they plan a project with our employees in the aisles of their local store or at home through our online tools and services," said Gihad Jawhar, Lowe's vice president of "Providing a Spanish language option on is a natural next step as our website develops to provide improved customer service."

In addition to shop and compare functionality, en Espanol provides How-To articles for projects around the home. Translated How-To video content will follow, with availability in September. Content covers topics like regular home maintenance, tips for planting edible gardens and step-by-step instructions for DIY projects such as building a deck. also launched in Spanish today. Customers can access the Spanish language content by visiting . Lowe's Creative Ideas offers inspiration to first-time homeowners and savvy DIYers alike. Ideas Creativas de Lowe's will launch in print this September in collaboration with Siempre Mujer magazine, followed by a Holiday 2011 edition.

With fiscal year 2010 sales of $48.8 billion, Lowe's Companies, Inc. is a FORTUNE(R) 50 company that serves approximately 15 million customers a week at more than 1,725 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit

SOURCE: Lowe's Companies, Inc. 

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