Unilever Helps Hispanics Achieve a Healthier Lifestyle
Grassroots program enriches the lives of under-served youth with donations to a local soccer league
ENGLEWOOD CLIFFS, N.J. -- As part of its commitment to the Hispanic community, Unilever proudly continues its partnership with local independent retailers in Southern California and the Southern California Youth Soccer Organization (SCYSO) to help promote a healthier lifestyle among under-served youth by introducing the Disfruta de la Pasion de la Vida (Enjoy Life's Passion) program.
The Disfruta de la Pasion de la Vida program runs through December 20th, 2011 at participating local independent retailers throughout Los Angeles, which include a series of outdoor events, where the local Hispanic community will have the opportunity to play an interactive soccer game and participate in a mini-spa booth promoting well being and balance.
Additionally, attendees can sample recipes made from Unilever food brands including Knorr(R), Ragu(R), Country Crock(R) and Best Foods(R) and will receive free educational booklets to take home with health tips and coupons from Unilever beauty products including: AXE(R), Degree(R), Dove(R), Popsicle(R) and Suave(R).
Unilever will make a total donation of $45,000 to the Southern California Youth Soccer Organization (SCYSO), a league that promotes physical activity, and provides life-enriching skills beyond soccer to under-served Latino youth, as well as programs and services that support emotional and social development
"Through the sport of soccer, we not only engage kids in exercising but provide off-the-field support and programming, addressing different areas of their life," said SCYSO Executive Director Joe Supe. "Unilever's campaign really fits in with our mission to help our youth achieve an overall healthy lifestyle."
Unilever has donated over $125,000 to SCYSO to date and consumers can help support SCYSO by attending the Disfruta de la Pasion de la Vida retail events by purchasing Unilever's beauty and food products. More Information about participating outlets and promotion dates can be found at www.disfrutaunilever.com .
"Partnering with SCYSO was a great complement to our program because both organizations aim to communicate to the Hispanic community ways to achieve a healthier lifestyle," said Lou Paik, Shopper Marketing - West Division for Unilever. "As the Hispanic market continues to grow in the U.S., we will continue to build on programs such as Disfruta de la Pasion de la Vida and ensure that Unilever is actively engaging Hispanic shoppers in a culturally-relevant way."
Unilever recognizes the importance of connecting with Hispanic consumers, which according to the 2010 U.S. Census has surged to 50 million people. The Disfruta de la Pasion de la Vida program is just one of Unilever's many efforts in multicultural marketing and is only one part of Unilever's nationally recognized Hispanic platform, ViveMejor(R) (Live Better) which provides valuable food and beauty tips and solutions to Latinas during in-store events, online at www.vivemejor.com and at facebook.com/vivemejor.
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America -- generating nearly $10 billion in sales in 2010. For more information, visit http://www.unileverusa.com .
SOURCE: Southern California Youth Soccer Organization