Tuesday, January 31, 2012

Vox Collective hired as GM's Hispanic Agency

GM Names the Vox Collective as Hispanic agency, hired to improve outreach to the Latino community

General Motors has chosen the New York advertising agency and communications, The Vox Collective, as its public relations agency in the U.S. Hispanic by 2012.  They were selected after an extensive review of their experience in public relations, corporate communications and public affairs in the rapidly expanding Hispanic market.

"The Vox Collective showed a thorough understanding of the priorities of our company," said Eric Peterson, Vice President of Corporate Diversity GM. "At GM, we're focused on making meaningful connections with the Latino community."

"As a Hispanic media agency for GM, The Vox Collective will be responsible for developing and delivering a comprehensive initiative aimed at incorporating our products and brands among Hispanics, like Chevrolet, Buick, GMC and Cadillac," Peterson said.

"We are delighted to join a global company that understands how important the Hispanic market is for the future of their business. We are ready to help GM expand its efforts to connect with Latinos in a unique and compelling way,"said Vox Collective Chairman, CEO and co-founder, Roberto Ramos.

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