Tuesday, March 27, 2012
78% of Latinos are Online!
Hispanics Go Digital – The Next Online Boom
American Fork, UT (PRWEB) March 27, 2012 -- Businesses take notice; Hispanics are taking their growing $1 trillion buying power online.
According to Boostability, an online marketing company based in American Fork, Utah, there are more than 30 million Hispanics actively online, and businesses across the country are now catering to this growing online segment. The Internet has rapidly become an integral part of daily life. Hispanics are using the Internet to shop for large retail items, find local businesses and to look up entertainment information such as movies, concerts and places to eat. Today, social media sites like Facebook and YouTube are the second and fourth most popular websites among Hispanics according to Captura Group.
A powerful study by OTX, a global consumer research firm, found noteworthy facts about Hispanic Internet use. They found that 78 percent of Hispanics use the Internet as a primary source of information with 84 percent of Hispanics using search engines to find that information. They also found that 54 percent of these searches led to purchases online while 43 percent led to in-store purchases.
The data showed that the Hispanic market is more receptive to online advertising than non-Hispanics. Small businesses need to move beyond their perceived language barrier and commit to reaching this growing online market.
“We are finding that Hispanic small business owners are spending more of their marketing dollars on Internet search campaigns than any other source because of the tremendous results they are getting,” said Boostability President Rick Horsley.
Small businesses are the engine that drives the nation’s economy and Hispanics are starting more businesses and at a faster rate than any other demographic. According to SBA.GOV recent studies have revealed that Hispanic small business owners are creating jobs at 3 times the rate of their general market counter-parts.
“Misconceptions, misinformation and misunderstandings have kept marketers from tapping into the fastest online consumer segment in the country," said Julie Stav, a New York Times best-selling author and host of Univision radio’s “Tu Dinero con Julie Stav,” a national daily radio show. She adds, “Businesses are just now realizing the golden opportunity that they have to increase sales by actively marketing to Hispanics online.”