LATINOS ARE THE FOCUS FOR HISPANIC HERITAGE MONTH
By John Neri,
America's Channel
SAN FRANCISCO, CA --As we launch into National Hispanic Heritage Month, there a numerous stories about Latino businesses and recognitions. Here's the week's summary:
BUSINESS
Los Angeles, Ca -- GOP Presidential Candidate Mitt Romney will be addressing the U.S. Hispanic Chamber of Commerce at their annual convention in hopes of gaining some level of support. At present, he has half of the support now enjoyed by President Barack Obama. CBS News featured the following video:
http://www.cbsnews.com/8301-18563_162-57513859/romney-targets-hispanic-business-owners/
Chicago, Ill --
The Chicago Tribune is reporting that a new survey says Hispanic Entrepreneurs are conserving their cash and cutting spending in fears of the health care changes, taxes, and federal deficit (someone's got to pay the bill.) The survey conducted by PNC Bank and Latino Decisions is the first of its kind.
"Hispanic business owners are taking a conservative
approach to managing their business as they hunker down in the current
economy," said Jesus Munoz, PNC business banking vice president. PNC,
the fifth-biggest bank in Chicago, released the findings as part of
Hispanic Heritage Month.
Compared with the PNC economic outlook
survey of small- and midsize business owners in spring 2012, the survey
shows that fewer Hispanic business owners are
investing in their businesses with new loans, lines of credit and capital spending than Chicago business owners overall.
San Jose, Ca --
The Los Angeles Times has an article that "Mi Pueblo Food Center," which has 21 outlets in the San Francisco Bay area, was forced to use E-Verify by immigration officials. Even though the company were critical of the program, they allege DHS officials pressured the company to use it. The adoption of the program has angered employees and customers alike.
"He says he (company founder Juvenal Chavez, an immigrant) has suffered the pain of being an immigrant. I
don't believe it," said Rogelio Marquez, 37, who said he was laid off
from the Gilroy store after becoming active with a workers union. "We
support the economy of this country. Why is this man now checking
papers?"
Now Mi Pueblo is facing boycotts from the very communities they serve. DHS denies forcing Mi Pueblo to use E-Verify.
Washington D.C. -- The United States Hispanic Chamber of
Commerce announced the election of two future Chairmen of the
Board of Directors, who will serve consecutively after the term of
incoming Chairman Marc Rodriguez ends in 2014. Ignacio R. Veloz was elected to serve from 2014-2015, and Raymond J. Arroyo to follow from 2015-2016.
Veloz is President of
Inmobiliaria Nuestro Servicio, Inc.,
a company dedicated to administering and maintaining condominiums and
commercial properties and is also the president of the United Retailers
Association of Puerto Rico (CUD).
Arroyo is the head
of Alternative Distribution at Aetna, where he is responsible for membership growth. He is the former Chief Diversity
Officer at Aetna.
POLITICS
New York, NY -- No shocker here as a study by the National Hispanic Media Coalition finds that Fox News audiences are more likely to have a negative or misinformed opinion about Latinos and immigrants. The study, conducted in conjunction with Latino Decisions found that Fox News
audiences are "more likely to agree that Latinos are on welfare (56%),
take jobs from Americans (43%) and have too many children (42%)."
To see the study results, click
found .
Washington D.C. -- President Barack Obama has issued a proclamation for National
Hispanic Heritage Month in which he said that Hispanics “have shaped and
strengthened the fabric of our Union.”
Latino voters are a goldmine during this Presidential election, so his statement also says “(Hispanics) have enriched every aspect of our national
identity with traditions that stretch across centuries and reflect the
many ancestries that comprise the Hispanic community.”
This is a no "shocker" statement.
Washington D.C. -- Not to be out done by the President, the Republican National Committee (RNC) also released a statement recognizing Hispanic Heritage Month.
“For generations, Hispanics have strengthened our society and our
country. We honor their many contributions during Hispanic Heritage
Month, a tradition begun in 1988 when President Ronald Reagan expanded
Hispanic Heritage Week into a month-long celebration,” said RNC Chairman
Reince Priebus. “But today, the economy isn’t working for far too many Hispanics.
These hard working Americans deserve a country that honors their values,
their work, and their sacrifice and an Administration that is committed
to restoring the American Dream.”
“This month is a chance for all Americans to discover and rediscover
the richness and diversity of the Hispanic community,” said RNC Co-Chair
Sharon Day. “We honor their past, and recommit ourselves to fighting
for the future we will all share–one where everyone has a shot at the
American Dream. Republicans, led by Mitt Romney and Paul Ryan, are
committed to leading us toward that future, where the opportunities that
drew generations to America are once again abundant.”
No question, Latinos are the focus of attention.
PROFILES AND ACHIEVEMENTS
 |
| L-R: Frank Montes, Roy Perez, Christy Lancaster, Gloria Perez |
Riverside, Ca -- Immediate Past Chairman of the California Hispanic Chambers of Commerce Roy M. Perez continues to receive accolades and recognitions for his continued advocacy for businesses. On September 6, 2012, Perez was recognized by the Riverside Black Chamber of Commerce with the "2012 True Collaboration Award." Perez, whose small business advocacy has earned him awards from the California American GI Forum, the Latina Business Women's Association of San Diego, and numerous California Hispanic Chambers of Commerce.
"I want to thank the Riverside County Black Chamber of Commerce, especially Christy Lancaster for her kind words," said Perez in accepting the award. "I'm proud to have been a part of the collaborative leadership that has turned the region's economy around."
Perez is CEO of
RMP Strategies, a small business advocacy company.
 |
| L-R: Leslie Leal-Gauna, Gretel Perera |
Austin, Tx -- Q Communications Group is a Latina PR firm that was featured in the
Austin American-Statesman newspaper as a part of their new business column. Established by Gretel Perera and Leslie Leal-Gauna, the firm offers services to businesses trying to reach the Latino market, first locally, then nationally. In addition, they are partnering with general market agencies to maximize capacity.
"We offer something that is pretty unique in the marketplace:
communications with a little spice," says Perera. "Our public relations agency is led
by two Latina PR and marketing professionals that have a personal
insight, knowledge and appreciation of the Latino market. One of our
goals is to partner with general market agencies and Hispanic
advertising companies in order to provide the Hispanic public relations
arm of a campaign. Together, we can help companies and organizations
reach their target audience through a concerted communications effort."
Cool start.
 |
| Singer Christina Aguilera |
Pasadena, Ca -- The 2012
NCLR ALMA Awards
will be broadcast on NBC Television Network on Friday, Sept. 21, 2012
(8-9 p.m. ET). The show, a star studded special kicking off Hispanic
Heritage Month, will once again be co-hosted by
Eva Longoria and
George Lopez. Five-time Grammy Award winner
Christina Aguilera
(NBC’s “The Voice”) will receive the 2012 NCLR Special Achievement
Award, noted for her incredible career and exceptional work in
philanthropy.
According to information from NBC, Aguilera has sold more than 30
million albums worldwide and won five Grammy Awards. She has released
seven albums, with pop hits that include “Beautiful,” “Genie in a
Bottle” and “Dirrty.”
Over her career, Aguilera has been nominated for ten ALMA Awards and has taken home three ALMAS.
The ALMA Awards is hosted by the National Council of La Raza.
BLUNDER OF THE WEEK
Washington D.C. -- Who says government isn't sensitive to its people, unless your the Environmental Protection Agency, which wins our "Blunder of the Week" award for its insensitive effort in promoting Hispanic Heritage Month. In an email, the environmentally conscious demonstrated its unconscious sensitivity to Latinos by using a plagiarized picture of Che Guevara (yes, a promoter of communism).
Here is the email:
From: Susie Goldring/DC/USEPA/US
Date: 09/13/2012 02:51PM
Subject: Hispanic Heritage Month
Hispanic news you can use!
Hispanic Heritage Month begins on September
15, the anniversary of independence for five Latin American
countries—Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua.
In addition, Mexico declared its independence on September 16, and
Chile on September 18.
Over the past decades, the Hispanic population in
the USA has shown tremendous rise. For the uninitiated, Hispanics are
people who have origins related to the country Spain. In the recent
years, the term Hispanics is also used to categorize a larger group of
population in the US who originally belonged to the nations ruled by
Spain.
Being Latino doesn't mean we can relate to just any image of Latinos.
Read more here: http://www.heraldonline.com/2012/09/15/4265564/ushcc-unveils-leadership-roadmap.html#storylink=cpy
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